The Ultimate List of Marketing Statistics for 2015

BY LARA MOORE

We’ve compiled this extensive list of a whopping 487 marketing statistics. Pop these stats into your next blog post for that ‘wow’ factor and highlight any text to share across your social channels.

Update: We’ve since created another huge list of 347 marketing statistics for 2016 here. Enjoy!

 

General marketing statisticsEmail marketing statisticsMobile marketing statisticsSearch engine optimisation statisticsSocial media statistics


 

 

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General marketing statistics

1. 86% of marketers expect marketing budgets to increase, or at least stay the same in 2015 compared to 2014. Regalix, 2015.

2. B2B marketers are more inclined to invest in digital marketing. Regalix, 2015.

3. Amongst the different online channels that marketers invested into, in the year 2014, the humble Website proved to be the most effective of all (81%), followed by Email (71%), SEO (54%) and Social (41%). Regalix, 2015.

4. When asked where marketers would be increasing spends in 2015, the top five responses were; SEO (57%), Social Media (54%), Email (48%), PPC (43%), and Social Communities (40%). Regalix, 2015.

5. 65% of respondents have said they plan to increase spends on online videos in 2015. Regalix, 2015.

6. Passive offline content assets like Billboards, Flyers and Brochures will be victims of decreased spends this year. Regalix, 2015.

7. Only 39 percent of marketers use referral marketing regularly, but 43 percent of those who do, acquire more than 35 percent of their new customers with it. Gigaom, 2014.

8. 38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels. Salesforce, 2015.

9. Marketers report the top five digital marketing metrics for success are; revenue growth (32%), customer satisfaction (30%), return on investment (23%), customer retention rates (23%), and customer acquisition (23%). Salesforce, 2015.

10. 91% use a desktop to search the internet, 80% use a smartphone, 47% use a tablet, and 37% use a games console. Salesforce, 2015.

11. New devices that are being used to search the internet include; smart TVs (34%), smart watches (9%), and smart wristbands (7%). Salesforce, 2015.

12. Search is the most common starting point for mobile research at 48%, followed by branded websites at 33%, and branded apps at 26%. Salesforce, 2015.

13. Marketing Land reported 72% of ad agencies think online video advertising is just as effective as—if not more than—television advertising. PR Daily, 2015. 

14. Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh, 2014.

15. Videos on landing pages increase conversions by 86%. Social Fresh, 2014.

16. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh, 2014.

17. As one would suspect, Facebook is the most popular method for sharing interesting content. Surprisingly though, the fifth-most popular sharing method is offline (print) shares. Heidi Cohen, 2014.

18. The Google+ platform has 67 percent male users. Rocket Post, 2014.

19. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. Leaderswest, 2014.

20. The use of video content for marketing increased 73% this year; use of infographics grew 51%. Digital Marketing Phillipines, 2014.

21. Articles with images get 94% more views than those without. NewsCred, 2014.

22. Two-thirds of firms plan to increase spending on video marketing in the coming year. Heidi Cohen, 2014.

23. 70% of B2B marketers are creating more content than they did one year ago. Content Marketing Institute, 2015.

24. According to 2015 State of Marketing, 38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels. Salesforce, 2015.

25. 91% of B2B marketers use content marketing. But just 36% say they are effective at it. Flip Creator, 2014.

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Email marketing statistics

26. 48% of marketers believe there will be an increased adoption and usage of email marketing in 2015. Regalix, 2015.

27. Mobile readership continues to surpass desktop readership – 44.7% of email opens occur on a mobile device. Informz, 2014.

28. Mobile subscribers tend to read emails throughout the day, with “off hours,” or non-work hours, being peak times for mobile opens. Informz, 2014.

29. Over 36% of mobile subscribers are using iPhones or iPads to view email, and 34% of subscribers only use mobile devices to view emails; it’s uncommon for them to jump from mobile to desktop and back again. Informz, 2014.

30. Open duration results revealed that 63.30% of emails opened were classified as being read, meaning that subscribers spent more than 10 seconds viewing the email. Informz, 2014.

31. Even on mobile devices, the number of opens that fall into the “read” category is greater than that of skimmed (opened for 3–10 seconds) or simply opened (less than three seconds). Informz, 2014.

32. Smaller emails, which tend to be more targeted, have the highest open and click rates. Informz, 2014.

33. Subject lines with fewer than 10 characters had 49.73% open rates. Informz, 2014.

34. Emails containing more hyperlinks, even to the same destination, had higher click rates, especially those containing more than 30 links. Informz, 2014.

35. The average email metrics for associations include a 98.28% delivery rate, 34.04% open rate, and 18.03% click rate. Informz, 2014.

36. Average open rates ranged from 29.29% in New Zealand to 42.94% in the United Kingdom. Click rates were lower in the US and Australia and highest in the United Kingdom. Informz, 2014.

37. Emails sent to 50–100 people have the highest open and click rates. Emails sent to smaller groups, which tend to be more targeted, have higher engagement rates. Informz, 2014.

38. Messages sent at night have the highest open rates. Late afternoon have the highest click rates. Informz, 2014.

39. Open and click rates have very little variation Monday through Thursday, but rise slightly on Friday. Saturday and Sunday have higher open rates and lower click rates. Informz, 2014.

40. Shorter subject lines outperform longer subject lines. Subject lines with fewer than 10 characters have 49.73% open rates. Informz, 2014.

41. Most recipients that open emails are spending more than three seconds reading them. Almost 2/3 of email opens are read for more than 10 seconds. Informz, 2014.

42. Mobile opens peak at the end of the traditional work day and later in the evenings. Informz, 2014.

43. Desktop readers spend more time reading emails. Mobile readers are more likely to open and skim email messages. Informz, 2014.

44. Outlook is the most-used desktop email client. Informz, 2014.

45. Gmail the most-used Web mail client. Informz, 2014.

46. 64.1% of organizations handle email communications centrally. Lionbridge, 2014.

47. Only 16.7% of respondents say they run email as a standalone activity. Lionbridge, 2014.

48. Two-thirds (67%) of those who use an integrated strategy combine email marketing efforts with social media and content marketing to more effectively engage targets with a multichannel strategy. Lionbridge, 2014.

49. Most companies handle email campaigns in-house, using a marketing automation or email system (77%). Lionbridge, 2014.

50. 45% have no clear strategy for managing the frequency of email communications. Lionbridge, 2014.

51. The majority (74.7%) do not maintain a centralized list of regional preferences for email content. Lionbridge, 2014.

52. Nearly 4 out of 5 respondents are not able to directly track their email ROI. Lionbridge, 2014.

53. Customers use email marketing for; customer engagement (74%), product announcements/news (71.3%), customer acquisition/product sales (63.3%), brand awareness (57.9%), customer service (45.3%) and customer/industry research (30.8%). Lionbridge, 2014.

54. The majority follow customer identified communication preferences, with 47% applying buyer profiles to databases for targeting and segmentation. Lionbridge, 2014.

55. When it comes to complying with privacy and other email regulations, 60.4% report that an internal team handles compliance and 26.1% report that the email system manages it. Lionbridge, 2014.

56. Despite the fact that more people use their smartphones to read emails than to make phone calls,3 only 42.3% use responsive design (RD) to ensure that recipients can access email communications across mobile and non-mobile devices, leaving over half (57.7%) without RD and no immediate plans to incorporate it. Lionbridge, 2014

57. 41% of consumers open a campaign for the first time on a mobile device. Of the mobile readers who open that email a second time, 70% open it on the same device but 30% opt for a different device. This highlights the value of using RD to optimize both mobile and desktop interactions. Lionbridge, 2014.

58. Despite the sophisticated tracking capabilities of today’s email marketing systems, most marketers still strongly rely on open rates to measure success (74.4%). Lionbridge, 2014.

59. With only 49.1% of respondents tying email campaigns to their impact on sales revenue and 52.9% using a standard global measurement process, it’s small wonder that only 13.2% use performance metrics to secure budgets for future programs. Lionbridge, 2014.

60. 72% of marketers tie long-terms success to proving marketing return on investment. Lionbridge, 2014.

61. 49% of marketers they “trust their gut” on where to invest marketing expenditures. Lionbridge, 2014.

62. 16% of marketers say that the ability to measure and learn from campaign effectiveness is an important success factor. Lionbridge, 2014.

63. On average, U.S. companies send 18 percent more marketing emails than transactional. Marketing Land, 2015.

64. Counter to the global trends, German companies send more transactional emails. Marketing Land, 2015.

65. 89 percent of American companies perform A/B tests on email campaigns. Marketing Land, 2015.

66. In both Germany and France, more than 20 percent of the companies surveyed said they never do A/B tests. Marketing Land, 2015.

67. While U.S. companies are more likely to A/B test subject lines, German companies most often test the content area. French companies test send dates and time more than any other email marketing detail. Marketing Land, 2015.

68. At 1.47 million emails sent per month, U.S. companies send more emails than the global average of 1.38 million. Marketing Land, 2015.

69. The average consumer has 3.9 personal email addresses. BlueHornet, 2014.

70. The average consumer has 1.7 business email addresses. BlueHornet, 2014.

71. 80.1% first check email, text messages, social media, and voicemail before work, with the other 19.9% checking during or after work. BlueHornet, 2014.

72. Consumers log in to their personal email accounts 3.8 times per day. BlueHornet, 2014.

73. 38.1% use a desktop computer to first check email and social media each day, while 28.3% use a smartphone, 27.3% use a laptop, and 6.3% use a tablet. BlueHornet, 2014.

74. The type of device a consumer reaches for when they start their day is heavily tied to their age group. About 60% of those 18 to 34 are checking on their smart phone, compared to only 4.6% of those 66 to 75. BlueHornet, 2014.

75. Consumers are most comfortable sharing their email address and gender, and least comfortable sharing their phone number and credit card info. BlueHornet, 2014.

76. The average consumer subscribes and receives emails from 8.9 different brands. BlueHornet, 2014.

77. The average consumer receives 13 promotional emails per month from each brand they have subscribed to. BlueHornet, 2014.

78. 22% of consumers will stay on an email list even when they are no longer interested. BlueHornet, 2014.

79. 247 billion emails are sent every day. This equates to one email every 0.00000035 seconds. Capterra, 2014.

80. For every $1 spent on email marketing, the average return is $44.25. Capterra, 2014.

81. eMarketer says there will be 236.8 million US email users in 2017. Capterra, 2014.

82. When marketed through email, consumers spend 138% more than people who don’t receive email offers. Capterra, 2014.

83. There are 897 million mobile email users worldwide, including both business and consumer users. Capterra, 2014.

84. 48% of emails are opened on a mobile device. Capterra, 2014.

85. 91% of consumers use email at least once a day. Capterra, 2014.

86. On a daily basis, US consumers interact with about 11 brands through email, compared to ~9 brands via Facebook, and ~8 brands via Twitter. Capterra, 2014.

87. A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. Capterra, 2014.

88. 44% of consumers made at least one purchase in 2013 based on a promotional email they received. Capterra, 2014.

89. When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. Capterra, 2014.

90. 60% of marketers say that email marketing is producing an ROI for their organization. Capterra, 2014.

91. 72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand. Capterra, 2014.

92. Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. Capterra, 2014.

93. 48% of consumers say that they prefer to communicate with brands via email. Capterra, 2014.

94. Email marketing has an ROI of 4,300%. ExpressPigeon, 2014.

95. Companies view email marketing as a better return on investment than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising, and mobile marketing. ExpressPigeon, 2014.

96. 66% of in-house marketers rate email as having “excellent” or “good” ROI. ExpressPigeon, 2014.

97. Nearly two-thirds of marketers rate their company email as poor or average and less than 4% rate it as “excellent”. ExpressPigeon, 2014.

98. 91% of consumers check their email at least once a day. ExpressPigeon, 2014.

99. Companies that use an email service provider are more likely to be satisfied with their email marketing than companies who do not. ExpressPigeon, 2014.

100. 42% of marketers use email service providers for services beyond email broadcasting. This is up 12% from 2010. ExpressPigeon, 2014.

101. In addition to broadcast email, measurement & analytics, personalization, automated campaigns, and segmentation are the popular services provided by email service providers that marketers tap into. ExpressPigeon, 2014.

102. Businesses are looking for deeper integration of email with other business functions. The most common barrier to integrating email with overall business strategies is disconnected systems and technologies. ExpressPigeon, 2014.

103. Only 8% of companies & agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. ExpressPigeon, 2014.

104. Email is the most popular activity on smartphones among users ages 18-44. ExpressPigeon, 2014.

105. 64% of decision-makers read their email via mobile devices. ExpressPigeon, 2014.

106. The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of all Gmail opens. ExpressPigeon, 2014.

107. 32% of marketers do not have a strategy in place to optimize emails for mobile devices. ExpressPigeon, 2014.

108. 66% of US online consumers, ages 15 and up made a purchase as a result of email marketing messages. ExpressPigeon, 2014.

109. Over 70% of mobile purchasing decisions are influenced by promotional emails. ExpressPigeon, 2014.

110. Over half of businesses achieve over 10% of total sales through email marketing. ExpressPigeon, 2014.

111. Nearly one third of email recipients open email based on subject line alone. ExpressPigeon, 2014.

112. Using “Alert” or “News” or “Bulletin” in subject lines significantly boosts open and click-through rates. ExpressPigeon, 2014.

113. Using “Daily” or “Weekly” in subject lines boosts open and click-through rates whereas “Monthly” hurts open rates and CTRs. ExpressPigeon, 2014.

114. Using the words “Sale” or “New” or “Video” in subject lines boost open and click-through rates. ExpressPigeon, 2014.

115. Almost half of subscribers are inactive on an email list. ExpressPigeon, 2014.

116. Over 20% of marketing emails never make it to a subscriber’s inbox. ExpressPigeon, 2014.

117. Email open rates are noticeably lower on weekends than on weekdays. ExpressPigeon, 2014.

118. Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email. ExpressPigeon, 2014.

119. Removing subscribers who have not engaged in over a year instantly increases your deliverability rate by 3 to 5%. ExpressPigeon, 2014.

120. Less than 1 in 2000 subscribers mark an email as SPAM. ExpressPigeon, 2014.

121. Nearly 2/3 of respondents said they preferred mostly image-based emails. Hubspot, 2014.

122. As the number of images in an email increased, the click-through rate of the emails tended to decrease. Hubspot, 2014.

123. As the maximum image height of emails increased, the CTR of the emails decreased. Hubspot, 2014.

124. 63% of respondents between 18 and 29 use automatic email filters, while only 49% of respondents over 60 do. Hubspot, 2014.

125. Younger users say they prefer emails from companies that contain mostly images more than older users do. Hubspot, 2014.

126. 67% of females say they prefer emails from companies that contain mostly images, as opposed to 58% of males. Hubspot, 2014.

127. Emails sent on Saturdays and Sundays had higher CTRs than emails sent during the business week. During the business week, the later 3 days performed better than the first two days. Hubspot, 2014.

128. 50% of emails are opened in the first day after they are sent. After that, the graph flattens off into a long tail, capping at around 80% by day 12. Hubspot, 2014.

129. Email now accounts for more than 7% of all e-commerce user acquisitions. It’s the 2nd most effective channel behind organic search (15.8%). dotmailer, 2015.

130. 7 in 10 people say they made use of a coupon from a marketing email in the prior week. dotmailer, 2015.

131. Average return on email marketing investment is $44.25 for every dollar spent. dotmailer, 2015.

132. Email is the number one most popular activity on smart phones – 78% of people check email on their mobile phone. dotmailer, 2015.

133. Customer Lifetime Value of customers acquired through email is 12% higher than the average. Twitter Customer Lifetime Value is 23% lower than the average. dotmailer, 2015.

134. Mobile purchasing decisions are most influenced by emails from companies only surpassed by the influence of friends. dotmailer, 2015.

135. 33% of consumers report that email contributes most to their online spending decisions. dotmailer, 2015.

136. 45% of e-commerce sites are now using popovers, making this the fastest growing email acquisition trend: it’s actually doubled from 2012. dotmailer, 2015.

137. By 2020, customers will manage 85% of their relationship without talking to a human. dotmailer, 2015.

138. Mobile commerce accounted for nearly one-fourth of all e-commerce sales in 2013. dotmailer, 2015.

139. Social media is a fundamental product research channel for today’s consumers. dotmailer, 2015.

140. Referral programs have been found to deliver customers of 25% greater lifetime value than other customers. dotmailer, 2015.

141. Birthday emails have a 481% higher transaction rate than promotional emails. dotmailer, 2015.

142. Birthday emails have a 342% higher revenue per email than promotional emails. dotmailer, 2015.

143. Birthday emails have a 179% higher unique click rate than promotional emails. dotmailer, 2015.

144. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. dotmailer, 2015.

145. Research shows that 85% of mobile users feel more at ease with apps as compared to mobile websites. dotmailer, 2015.

146. Email marketing continues to deliver strong performance, regaining top spot from SEO. Adestra, 2014.

147. With 68% of companies rating email as ‘excellent’ or ‘good’ for ROI (a 2% increase on last year), email marketing received more positive ROI ratings than any other marketing channel, leapfrogging SEO for the first time since 2009. Adestra, 2014.

148. Marketers are deriving more revenue from their email marketing efforts. On average, companies are attributing 23% of their total sales to the email marketing channel, up from 18% in 2013. On average, companies are spending 16% of their marketing budget on email. Adestra, 2014.

149. Only 42% of responding companies rate the performance of their email marketing campaigns as ‘excellent’ (3%) or ‘good’ (39%). This shows there is significant scope for improvement for many using this marketing channel. Adestra, 2014.

150. Companies appreciate the opportunities afforded by marketing automation, with 83% of companies declaring ‘more relevant communication’ as one of its main benefits. Adestra, 2014.

151. Most organisations are also aware that marketing automation can help ‘increase customer engagement’ (76%) and help facilitate ‘more timely communication’ with customers (73%). Adestra, 2014.

152. 89% of companies have access to marketing automation capabilities provided by their email providers. Just under half (48%) of respondents describe these capabilities as ‘basic’, while a further 41% describe them as ‘advanced’. Adestra, 2014.

153. Apart from subscription or sign-up to website (59%) and automated response to website visit/sign-up (46%), no more than 27% of companies are using any given trigger to send automated emails. Adestra, 2014.

154. Only 4% of companies have described their automated email marketing programmes as ‘very successful’, while 47% said they were ‘quite successful’ in implementing their automated email programmes. Adestra, 2014.

155. Agencies are more positive about the success of automated email marketing, with 35% of supply-side respondents reporting unsuccessful automated email marketing, compared to 49% of company respondents. Agencies also report greater usage of different types of automated triggers. Adestra, 2014.

156. Nearly two-thirds (63%) of responding companies are spending at least two hours on design and content for a typical campaign. In comparison, only 35% of companies are spending at least two hours on strategy & planning, with this number decreasing to 27% for data and 17% for optimisation. Adestra, 2014.

157. The proportion of companies spending more than two hours on data (-4%), optimisation (-2%) and strategy and planning (-4%) has actually dropped over the last 12 months. Adestra, 2014.

158. The largest barrier faced by companies when trying to implement marketing automation was finding the time to make it happen (46%). Adestra, 2014.

159. The proportion of companies optimising email for mobile devices increased by 22% from 2013 to 2014, as businesses continued to take a more strategic approach towards incorporating mobile into their email activities. Adestra, 2014.

160. More than three-quarters (78%) of companies now have at least a ‘basic’ strategy for optimising email marketing for mobile devices. Adestra, 2014.

161. The two most popular ways companies are optimising for mobile are ‘adapting email design to have a simpler template that renders well on all devices’ (52%) and ‘creating a mobile responsive email template’ (39%). Adestra, 2014.

162. Creating smartphone friendly emails declined by the second highest proportion year-on year in terms of being a focal point (-4%). Adestra, 2014.

163. Only 6% of companies are strongly of the opinion that email will be redundant in five years’ time and 69% believe email will continue to be one of the highest channels for delivering ROI. Adestra, 2014.

164. Most companies agree that email will be fully integrated with other marketing channels (85%), and that all email communication will be completely personalised (78%) by 2019. Adestra, 2014.

165. While 49% of companies agree that all email marketing will be automated in five years’ time, 32% don’t think this will be the case. Adestra, 2014.

166. Among marketers who have built campaigns incorporating advanced segmentation, 33% of those would rate their email ROI as ‘excellent’ as opposed to just 13% of those not doing it. Adestra, 2014.

167. Marketers understand the benefits of marketing automation; 83% of them being ‘very’ or ‘quite’ clear on it. Yet 41% say the tools available to them are advanced, and 49% say they’ve not been successful in implementing automation programmes. Adestra, 2014.

168. 60% of marketers admit that their biggest barrier to effective email marketing is the quality of their email database. Adestra, 2014.

169. 56% said the most effective strategy for customer retention is email marketing. Gigaom, 2014.

170. 42% said email marketing is the best strategy for email marketing. Gigaom, 2014.

171. 41% said email marketing is the best strategy for brand awareness. Gigaom, 2014.

172. 37% said email marketing is the best strategy for customer acquisition. Gigaom, 2014.

173. 73% of marketers believe email marketing is core to their business. Salesforce, 2015.

174. 49% always/often use responsive design in emails. Salesforce, 2015.

175. 47% report click-through rate as the most important email marketing metric. Salesforce, 2015.

176. 23% don’t know what device emails are read on. Salesforce, 2015.

177. 21% say email marketing produces a significant ROI. Salesforce, 2015.

178. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. MicKinsey & Company, 2014.

179. 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher. MicKinsey & Company, 2014.

180. Almost half mark email as spam because they are emailed too often. Marketing Sherpa, 2015.

181. 86% of U.S. adults would like to receive promo emails at least monthly, but 15% would like to receive promotional emails every day. Marketing Sherpa, 2015.

182. Half of people who abandoned a shopping cart said reminder emails are helpful, but more than a third (38%) find them annoying. Marketing Sherpa, 2015.

183. 6% always purchase after receiving cart abandonment emails, while 7% always complete the purchase if the email includes a discount. Marketing Sherpa, 2015.

184. Seven in 10 customers have made purchases influenced by email marketing. Marketing Sherpa, 2015.

185. Email is most effective for 35 to 44-year-old males — 82% of this group made purchases influenced by their company’s email. Marketing Sherpa, 2015.

186. Most people who are influenced by email marketing do not purchase only online, but also in store or over the phone. Marketing Sherpa, 2015.

187. Emails are mostly sent during the week with huge drops during the weekend. Thursday is the most popular day with 18.8% of emails sent then. TrackMaven, 2015.

188. The peak email frequency times are 11-12pm ET with 10.78% emails sent at those times; however, there also is a slight peak at 4-5pm ET during after business hours with 5.81% emails sent then. TrackMaven, 2015.

189. 59% keep email subject lines short with 50 characters or less. TrackMaven, 2015.

190. Questions in subject lines are often said to perform better, but less than 5% of emails used them. TrackMaven, 2015.

191. 82% of emails do not contain exclamation marks. TrackMaven, 2015.

192. 0.73% of emails contain the spam word “help,” 0.21% contain “reminder,” and .01% use the phrase “percent off.” TrackMaven, 2015.

193. Most emails use over 400 or more words. TrackMaven, 2015.

194. In 2014, open rates improved and now average 25.5% while click-through rates decreased slightly and now average 4.3%. Inbox Marketer, 2015.

195. Deliverability is a critical factor; eLeaders should achieve an Inbox Placement Rating (IPR) of over 90%. Inbox Marketer, 2015.

196. Only 39% of email marketers in the United States use the correct methodology for calculating CTR% which is: (total clicks/ total delivered). Inbox Marketer, 2015.

197. In 2014 only 1.2% of messages bounced, the lowest recorded in the past five years. In fact, bounce rates have decreased by more than half since 2009. Inbox Marketer, 2015.

198. Mobile opens accounted for 55% of total email opens in Q3 2014. Inbox Marketer, 2014.

199. In Q3 2014 Tablets accounted for 15% of total email opens. Inbox Marketer, 2014.

200. Mobile opens heavily outweighed mobile clicks. Inbox Marketer, 2014.

201. In both Q2 & Q3, Desktop still remained the largest proportion of clicks with Q2 registering 56% of clicks and Q3 at 55% of clicks. Inbox Marketer, 2014.

202. Context drives device choice. Mobile is best for bite size experiences, desktop for more involved content. Inbox Marketer, 2014.

203. The impact of integrated email campaigns increased by 84% from 31% in 2011 to 57% in 2015. Octane Research, 2015.

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Mobile marketing statistics

204. 44.7% of email opens occur on a mobile device. Informz, 2014.

205. Mobile subscribers tend to read emails throughout the day, with “off hours,” or non-work hours, being peak times for mobile opens. Informz, 2014.

206. Over 36% of mobile subscribers are using iPhones or iPads to view email, and 34% of subscribers only use mobile devices to view emails; it’s uncommon for them to jump from mobile to desktop and back again. Informz, 2014.

207. Desktop readers spend more time reading emails. Mobile readers are more likely to open and skim email messages. Informz, 2014.

208. 80% of internet users own a smartphone. Smart Insights, 2015.

209. 48% of consumers start mobile research with a search engine. Smart Insights, 2015.

210. 33% of consumers start mobile research with a branded website. Smart Insights, 2015.

211. 26% of consumers start mobile research with a branded app. Smart Insights, 2015.

212. Apps account for 89% of mobile media time, with the other 11% spent on websites. Smart Insights, 2015.

213. Tablet devices produce the highest ‘Add to cart rates’ for e-commerce websites at 8.58%. Smart Insights, 2015.

214. Over half of smartphone users grab their smartphone immediately after waking up. ExpressPigeon, 2014.

215. More than three-quarters (78%) of companies now have at least a ‘basic’ strategy for optimising email marketing for mobile devices. Adestra, 2014.

216. The proportion of companies optimising email for mobile devices increased by 22% from 2013 to 2014, as businesses continued to take a more strategic approach towards incorporating mobile into their email activities. Adestra, 2014.

217. The two most popular ways companies are optimising for mobile are ‘adapting email design to have a simpler template that renders well on all devices’ (52%) and ‘creating a mobile responsive email template’ (39%). Adestra, 2014.

218. Creating smartphone friendly emails declined by the second highest proportion year-on year in terms of being a focal point (-4%). Adestra, 2014.

219. 71% of marketers believe mobile marketing is core to their business. Salesforce, 2015.

220. 68% have integrated mobile marketing into their overall marketing strategy. Salesforce, 2015.

221. 58% have a dedicated mobile marketing team. Salesforce, 2015.

222. 43% rate mobile website or app traffic as the most important mobile marketing metric. Salesforce, 2015.

223. Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing. And, even worse, 40 percent visit a competitor’s site instead. MicKinsey & Company, 2014.

224. Apple devices dominate mobile device usage. Informz, 2014.

225. 85% of respondents said mobile devices are a central part of everyday life. Salesforce, 2014.

226. 65% of tablet owners report using their tablet while watching tv at least once a day. Salesforce, 2014.

227. Only 53% of respondents say they liked or followed a brand on social media from a mobile device in the past six months. Salesforce, 2014.

228. Facebook ranked as the top smartphone app in October 2014. Comscore, 2014.

229. Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices. Mobile Marketing Watch, 2014.

230. By 2019, mobile advertising will represent 72% of all US digital ad spending. Marketing Land, 2015.

231. Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. Marketing Land, 2015.

232. Smartphones drove 33.7 percent of all online traffic compared to tablets at 12.4 percent, making it the browsing device of choice. Marketing Land, 2015.

233. Nearly 75% of mobile subscribers in the U.S. now own smartphones. Marketing Land, 2015.

234. 60% of global mobile consumers use their mobile device as their primary or exclusive internet source. Social Media Today, 2015.

235. 78% of Facebook users are mobile-only. Rocket Post, 2014.

236. 1 in 4 online searches are conducted on mobile devices. Webdam, 2014.

237. 224 million monthly active mobile app users in the United States. Webdam, 2014.

238. Mobile search ads will be $12.85 billion in 2015, over 50% of the search market. Heidi Cohen, 2015.

239. More email is read on Mobile than on desktop email clients. Email Monday, 2015.

240. Mobile email opens have grown with 180% in three years. Email Monday, 2015.

241. By 2018 80% of email users are expected to access their email accounts via a mobile device. Email Monday, 2015.

242. Replies sent from phones are 54% faster than those sent from desktops. Email Monday, 2015.

243. 79% uses their smartphone for reading email, a higher percentage than those who used it for making calls. Email Monday, 2015.

244. Mobile revenue made up 20% of all email-generated revenue, growing by a third in one year. Email Monday, 2015.

245. Total mobile engagement on social has grown 55% in the past year. Localytics, 2015.

246. Mobile ads perform 4-5 times better than online ads. Localytics, 2015.

247. US adults spend an average of 2 hours and 51 minutes a day using mobile devices. Localytics, 2015.

248. There are 9 new mobile phone users every second. Neil Patel, 2015.

249. 83% of mobile users say that a seamless experience across all devices is very important. Wolfgang Jaegel, 2015.

250. 91% of mobile users say that access to content is very important. Wolfgang Jaegel, 2015.

251. 2-3x more Smartphones than PCs by 2020. On Device Research, 2014.

252. $46 billion mobile advertising is projected to reach by 2019. CMS Report, 2015.

253. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. CMS Report, 2015.

254. 57% of users say they won’t recommend a business with a poorly designed mobile site. CMS Report, 2015.

255. On average, mobile accounts for over a third (39%) of Chinese companies’ web traffic and over a quarter (27%) of e-commerce revenue is transacted directly on mobile devices. E Consultancy, 2014.

256. Chinese companies spend nearly a third (28%) of their overall marketing budgets on mobile. E Consultancy, 2014.

257. Seven in ten (72%) Chinese organisations claim that mobile will become a fundamental part of their marketing and commerce strategy during the next 12 months. E Consultancy, 2014.

258. Mobile advertising spends grew 58.1% from 2013 to 2014. Mob Rulers, 2014.

259. Facebook and Google control more than half of the global mobile ad market. Scan Life, 2014.

260. Smart marketers are jumping on the bandwagon, with mobile ad spending in the U.S. doubling over the past two years and projected to continue on a significant upward climb. Scan Life, 2014.

261. Mobile will lead this year’s rise in total media ad spending in the US, and advertisers will spend 83.0% more on tablets and smartphones than they did in 2013—an increase of $8.04 billion. Emarketer, 2014.

262. By the end of this year, mobile will represent nearly 10% of all media ad spending, surpassing newspapers, magazines and radio for the first time. Emarketer, 2014
by 2018, mobile will account for more than 70% of digital ad spending. Emarketer, 2014.

263. Mobile ads on Facebook will total 68.0% of its US ad revenues this year, up from 46.7% last year. Emarketer, 2014.

264. 1/3 of all web traffic comes from smartphones and tablets. Engage Gravina, 2014.

265. 77% of mobile users claim mobile ads help them make purchasing decisions. Engage Gravina, 2014.

266. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Nectafy, 2014.

267. B2B marketers were asked about mobile apps – among respondents, 83% said mobile apps were important to content marketing. Strategy Trends, 2015.

268. For the first time in 2016, eMarketer expects the majority (51.2%) of adult mobile phone users in the US to use mobile banking, up from 47.2% this year. Strategy Trends, 2015.

269. 61% of marketers use responsive web design as part of their mobile SEO. Regalix, 2014.

270. Increased more focus on SEO for smartphone and tablet users. Digital Marketing, 2014.

271. 75% of smartphone owners watch videos on their phones; 26% at least once per day. NewsCred, 2014.

272. Over half of all mobile searches lead to a purchase. Rocket Post, 2014.

273. Almost half–48%–of all emails are opened on mobile devices. Yet 39% of marketers say they have no strategy for mobile email, and only 11% of e-mails are optimized for mobile. Mark the Marketer, 2014.

274. 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. Leaderswest Digital Marketing Journal, 2014.

275. 78% of Twitter’s active users are on mobile. Adweek, 2014.

276. 41% of LinkedIn visits are via mobile. Adweek, 2014.

278. Mobile’s share of global web traffic leapt 39% since the same time last year, with one-third of all web pages now served to mobile phones. Wearesocial, 2015.

279. Unique mobile users exceeded 50% of the world’s population in September 2014, and the current year-on-year growth rate of more than 5% suggests we’ll see roughly 200 million new mobile users over the next 12 months. Wearesocial, 2015.

280. Mobile commerce is picking up momentum around the world though, especially in East Asia, with data suggesting that 37% of South Koreans bought something online via a mobile phone in the past month. Wearesocial, 2015.

281. 43% of marketers have a mobile-optimized blog. Convinceandconvert, 2014.

282. 80% of internet users own a smartphone. Smart Insights, 2015.

283. 94% of the marketing executives that have invested in mobile ads, considered themselves satisfied with the results of using this tactic. Postcron, 2014.

WebPages-01

Search engine optimisation statistics

284. 46% of respondents indicated that they plan to increase spend in Organic and Paid search in the coming 12 months. Regalix, 2015.

285. 54% of marketers believe there will be an increased adoption and usage of SEO in 2015. Regalix, 2015.

286. 18.8 billion explicit core searches were conducted in October, with Google Sites ranking first with 12.6 billion. Comscore, 2014.

287. In October, 68.3 percent of searches carried organic search results from Google. Comscore, 2014.

288. 96% of marketers use Search Engine Marketing to provide informational/educational content. Regalix, 2014.

289. 76% of marketers use Social Media to support and boost SEO. Regalix, 2014.

290. Increased importance of authorship in search ranking. Digital Marketing, 2014.

291. Social media signals will influence search ranking. Digital Marketing, 2014.

292. Internet giant Google continues to dominate the global search engine market (71%). Digital Marketing, 2014.

293. Search engine optimization remained the most popular marketing tactic among terms searched by people in 2013. Digital Marketing, 2014.

294. Search engine marketing spend grew 12% globally year on year according to the latest Global Digital Advertising Report from Adobe. Marketing Tech News, 2014.

295. In the US overall search advertisement spend rose 5% year on year. Marketing Tech News, 2014.

296. The fourth quarter of 2014 saw a strong start and finish to the holiday shopping season with retailers ultimately seeing 20% higher revenue from paid search. Rimmkaufman, 2014.

297. More than half (58%) of all UK companies plan to increase their paid search budgets this year. Digital Marketing, 2014.

298. The study also found that companies are increasingly struggling to track the return on investment from paid search and SEO effectively. Only 44% of companies say they can measure paid search ROI effectively. Digital Marketing, 2014.

299. Paid search now constitutes 26% of total marketing budget, compared to 24% in 2013. Digital Marketing, 2014.

300. Mobile search now accounts for 9% of paid search budget, according to client-side respondents. Digital Marketing, 2014.

301. 60% of companies say their SEO and content strategy are integrated. Digital Marketing, 2014.

302. 95% of marketers use search engine marketing for promoting satisfaction and inducing loyalty among their existing customers. Regalix, 2014.

303. The share of organic traffic coming from mobile devices continues to grow, coming in at 42% in Q4 compared to 40% in Q3. Android devices saw the biggest increase in share quarter-quarter. Rimmkaufman, 2014.

304. Search marketing budgets are set to rise, with companies increasing spend on PPC and SEO in 2014. Econsultency, 2014.

305. Measuring ROI for search engine optimisation has been even more problematic, with a 14% drop in the proportion of companies effectively tracking return on investment in this area. Econsultency, 2014.

306. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” Earnest Agency, 2014.

307. More than half (53%) of marketers rank content creation as the single most effective SEO tactic. NewsCred, 2014.

308. 57% of B2B marketers say SEO has the biggest impact on lead generation. NewsCred, 2014.

309. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. NewsCred, 2014.

310. 33% of clicks from organic search results go to the top listing on Google. Social Fresh, 2014.

311. 58% of B2B marketers use search engine marketing, making it the paid method used most often to promote/distribute content (they also say it’s the most effective paid method). Content Marketing Institute, 2015.

312. Online advertising, search engine marketing and email marketing are the top three digital marketing channels seeing the sharpest budgetary increases in 2015. The Financial Brand, 2015.

313. The typical bank or credit union plans to put about 20% to 30% of their marketing budget towards online media, including web advertising, social media and SEM. The Financial Brand, 2015.

314. To Western Europe search engine marketing forecast folds in updated data sources and expands consideration of search advertising beyond the traditional providers of Google, Yahoo, and Bing. The total search market is now forecasted to reach €26 billion in Western Europe. Forrester, 2014.

315. 56% marketers integrate content marketing with search engine optimization. Regalix, 2014.

316. 61% marketers use responsive web design as a part of their mobile SEO. Regalix, 2014.

317. 76% marketers use social media to support and boost SEO. Regalix, 2014.

318. 71% marketers use broad-based information keywords to capture leads at the top of the purchase funnel. Regalix, 2014.

319. 68% marketers use paid search to accelerate lead generation. Regalix, 2014.

320. The survey found that the top three goals for search engine marketing are providing educational/informative content (96%), establishing oneself as a thought leader (86%) and enhancing brand reputation and awareness reported by 83% marketers surveyed. Regalix, 2014.

321. The survey found that 76% marketers use generic informational keywords to enhance awareness around brands, products and services and direct prospects to their site. Regalix, 2014.

322. The report does contain some good news for search marketers. It turns out that super-spenders – are much more likely to turn to organic search for information. Marketing Pilgrim, 2014.

323. Search engine advertising was the most common area for increased spending. Software Advice, 2015.

324. Google’s travel study says that leisure travelers are turning to search engines as their first step in trip planning. This use of search engines appears to be coming at the expense of the use of apps. Tnooz, 2014.

325. Travelers did about 45% of their searches on smartphones and tablets — not just on desktop computers, says Google’s travel study. Tnooz, 2014.

326. By the end of 2018 there will be 73 billion phone calls generated from mobile search alone, and calls from search are growing by 42% a year. Acquisio, 2014.

327. Search is changing from mostly browser-based and text-based results to other responses and interactions – think Siri, Google Now and Cortana. Traditional search will remain important, but other ways to interact with search results, including personal assistants and voice, will grow in 2015. Acquisio, 2014.

328. At Bing Ads we’re already seeing more than 30% of all searches are from mobile, and that’s expected to grow. Acquisio, 2014.

329. Search is still best marketing for conversions. Perform Insider, 2015.

330. Users on desktop computers click on search engine ads 5 times more often than they do social media ads. Perform Insider, 2015.

331. Those on smartphones click ads six times more frequently on search than social. Perform Insider, 2015.

332. Conversion rates are 10 times higher from search than from social on desktops. Perform Insider, 2015.

333. On smartphones, conversion rates are 15 times higher from search than social. Perform Insider, 2015.

334. 91% of PC/laptops are used to search the internet. Getelastic, 2015.

335. 80% of smartphones are used to search the internet. Getelastic, 2015.

336. 47% of tablets are used to search the internet. Getelastic, 2015.

337. 37% of games consoles are used to search the internet. Getelastic, 2015.

338. About 62% plan to increase budgets on search engine optimization and paid search. Media Post, 2015.

339. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. B2B Marketing, 2014.

340. 33% of organic search clicks go to the first result. Social Times, 2014.

341. More than 58% of marketers who have been using social media for one year or longer improved search engine rankings. Hubspot, 2014.

342. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. B2B Marketing, 2014.

Interactive-01

Social media marketing statistics

343. 85% of respondents said that they would spend more on LinkedIn this year, followed by Twitter at 78% and YouTube at 70%. Regalix, 2015.

344. 48% of respondents are spending less on Facebook this year. Regalix, 2015.

345. 62% of marketers believe there will be an increased adoption and usage of social media in 2015. Regalix, 2015

346. 38% of respondents say that they will allocate more money to social media marketing over the next few years. Gigaom, 2014.

347. The top three areas for increasing spending are social media advertising (70%), social media marketing (70%), and social media engagement (67%). Gigaom, 2014.

348. 66% of marketers believe social media marketing is core to their business. Salesforce, 2015.

349. 66% have a dedicated social media team. Salesforce, 2015.

350. 64% believe social is a critical enabler of their products and services. Salesforce, 2015.

351. 42% rate social media traffic as the most important social marketing metric. Salesforce, 2015.

352. A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013. Social Media Examiner, 2014.

353. Tactics and engagement are top areas marketers want to master: At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. Social Media Examiner, 2014.

354. Blogging holds the top spot for future plans: A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014. Social Media Examiner, 2014.

355. Marketers want to learn most about Google+: While 54% of marketers are using Google+, 65% want to learn more about it and 61% plan on increasing Google+ activities in 2014. Social Media Examiner, 2014.

356. Podcasting on growth trajectory: Only 6% of marketers are involved with podcasting, yet 21% plan on increasing their podcasting activities in 2014 – a more than three-fold increase – and 28% of marketers want to learn more about it. Social Media Examiner, 2014.

357. Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%. Social Media Examiner, 2014.

358. Most marketers aren’t sure their Facebook marketing is effective: Only 34% of marketers (slightly more than one in three) think that their Facebook efforts are effective. Social Media Examiner, 2014.

359. Original written content is most important for social media marketing: A significant 58% of marketers stated that original written content is the single most important form of content, followed by original visual assets (19%). Social Media Examiner, 2014.

360. The number-one question marketers want answered (91%) is which tactics work best. This high number is likely in response to the constant changes taking place across many social networks. Social Media Examiner, 2014.

361. Figuring out how to best connect with people remains high on the list of questions marketers want answered (89%). As more businesses become social, those that best engage will stand out. Social Media Examiner, 2014.

362. A significant 88% of marketers want to know how to measure their return on investment for social media activities. This question has been top of mind for marketers for the last four years. Clearly very few marketers have figured this one out. Social Media Examiner, 2014.

363. As interactions increase and newer social networks continue to grow, the need for tools to simplify social media marketers’ jobs becomes more important. A whopping 85% feel like they don’t know what tools are best. Social Media Examiner, 2014.

364. Figuring out how to target customers and prospects is a big concern for marketers (83%). Because of the enormous size of social networks combined with ever-changing ways to connect with people, marketers need guidance. Social Media Examiner, 2014.

365. The overwhelming majority (97%) of marketers participate in social media marketing. Social Media Examiner, 2014.

366. Fifty-six percent of marketers surveyed have at least two years of social media marketing experience. Social Media Examiner, 2014.

367. A significant 68% of marketers surveyed analyze their social media activities. Social Media Examiner, 2014.

368. Only 43% of marketers feel like their Facebook efforts are working, an increase from 37% in 2013. However, most marketers either don’t know or indicated that their Facebook marketing is NOT working. Social Media Examiner, 2014.

369. 46% of web users look towards social media when making a purchase. Marketing Tech Blog, 2014.

370. Most top brands are on Facebook (99%), followed by Twitter (97%), Google+ (70%), Pinterest (69%), and Instagram (59%). Marketing Tech Blog, 2014.

371. 8 out of 10 SMBs use social media for their business to drive growth. Marketing Tech Blog, 2014.

372. 3 in 5 SMBs say they’ve gained new customers by using social media. Marketing Tech Blog, 2014.

373. B2B marketers invest in social media to; increase brand exposure (83%), increase web traffic (69%), and gain marketing insights (65%). Marketing Tech Blog, 2014.

374. 70% of business-to-consumer marketers have acquired customers through Facebook. Marketing Tech Blog, 2014.

375. The most common type of content posted by brands on Facebook are photos (75%), followed by links (10%), statuses (6%), albums (4%), video (4%), and other (1%). Marketing Tech Blog, 2014.

376. 49% of user interaction with brands on Facebook are positive, 32% are neutral, and 20% are negative. Marketing Tech Blog, 2014.

377. 53% of user interaction with brands on Google+ are positive, 29% are neutral, and 18% are negative. Marketing Tech Blog, 2014.

378. 55% of user interaction with brands on Twitter are positive, 25% are neutral, and 20% are negative. Marketing Tech Blog, 2014.

379. The top 5 reasons why people follow brands on social media are; promotions and discounts, latest products information, customer service, entertaining content, and ability to offer feedback. Marketing Tech Blog, 2014.

380. 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. Marketing Tech Blog, 2014.

381. 37% of Twitter users will purchase from a brand they follow. Marketing Tech Blog, 2014.

382. Over 90% say they follow businesses on Twitter to get discounts and promotions. Marketing Tech Blog, 2014.

383. The average Twitter user follows 5 or more brands. Marketing Tech Blog, 2014.

384. Users who primarily access Twitter on mobile are 60% more likely to follow 11 or more brands. Marketing Tech Blog, 2014.

385. 83.8% of luxury brands have a presence on Pinterest. Marketing Tech Blog, 2014.

386. 90% of US online specialty retailers use Pinterest, up from 81% in 2012. Marketing Tech Blog, 2014.

387. 41% of brand post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012. Marketing Tech Blog, 2014.

388. 67% of luxury retail brands are active on Instagram. Marketing Tech Blog, 2014.

389. 60% of luxury auto brands are active on Instagram. Marketing Tech Blog, 2014.

390. 53% of quick service restaurants are active on Instagram. Marketing Tech Blog, 2014.

391. 51% of clothing brands are active on Instagram. Marketing Tech Blog, 2014.

392. 42% of TV brands are active on Instagram. Marketing Tech Blog, 2014.

393. 33% of retail and consumer merchandise brands are active on Instagram. Marketing Tech Blog, 2014.

394. 39% of beauty brands are active on Instagram. Marketing Tech Blog, 2014.

395. 24% of travel / leisure brands are active on Instagram. Marketing Tech Blog, 2014.

396. 23% of food and beverage brands are active on Instagram. Marketing Tech Blog, 2014.

397. 21% of media, news and publishing brands are active on Instagram. Marketing Tech Blog, 2014.

398. 12% of financial services brands are active on Instagram. Marketing Tech Blog, 2014.

399. Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. Rocket Post, 2014.

400. 16% of marketers plan to increase efforts on Pinterest this year. Salesforce, 2014.

401. 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often. Content Marketing Institute, 2015.

402. 85% of B2B buyers believe companies should present information via social networks. Iconsive, 2014.

403. Only 20% of CMOs leverage social networks to engage with customers. Marketing Land, 2014.

404. Marketers will spend $8.3 billion on social media advertising in 2015. NewsCred, 2014.

405. “Interesting content” is one of the top three reasons people follow brands on social media. NewsCred, 2014.

406. 87% of B2B marketers use social media to distribute content. NewsCred, 2014.

407. 17% of marketers plan to increase podcasting efforts this year. Forbes, 2014.

408. As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours. eMarketer, 2014.

409. Nearly three-quarters of US marketers believe customer response management on digital channels is important; however, just one-third say their company does a good job at this. eMarketer, 2014.

410. Social media marketing budgets are projected to double over the next five years. Social Fresh, 2014.

411. 66% of marketers claim that social indirectly impacts their business performance but only 9% claim that it can be directly linked to revenue. Forbes, 2014.

412. Over 70% of US online adults use some form of social media networking. Heidi Cohen, 2014.

413. 72% of all internet users are now active on social media. Jeff Bullas, 2014.

414. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Just 11% of marketers cite legal or regulatory concerns. i-Scoop, 2014

415. Last year, 66% of marketers primarily viewed social media marketing as indirectly impacting their business performance, whereas 64% now view it as a critical enabler of products and services. Media Post, 2015.

416. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. i-Scoop, 2014.

417. Facebook accounts for 15.8% of total time spent on the Internet. Rocket Post, 2014.

418. 71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day. Heidi Cohen, 2014.

419. One million web pages are accessed using the “Login with Facebook” feature. Jeff Bullas, 2014.

420. 47% of Americans say Facebook is the #1 influencer of their purchases. Jeff Bullas, 2014.

421. 70% of marketers used Facebook to gain new customers. Jeff Bullas, 2014.

422. LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. Real Business Rescue, 2014.

423. 34% of marketers use Twitter to successfully generate leads. Jeff Bullas, 2014.

424. 18% of marketers plan to increase efforts on Google+ this year. Forbes, 2014.

425. There are now over 1 billion Google+ accounts, and that figure is growing 33% per year. Jeff Bullas, 2014.

426. Social media marketing budgets are projected to double in the next five years. Social Times, 2014.

427. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). FlipCreator, 2014.

428. Adding social sharing buttons to email messages an increase click-through rates by more than 150%. Social Times, 2014.

429. 56% of millennials won’t accept jobs from firms that prohibit the use of social media in the office, and more than eight in ten say that user-generated content on company websites at least somewhat influences what they buy. AllTwitter, 2014.

430. Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. Smart Insights, 2014.

431. 70% of brands have a presence on Google+. WordPress Hosting SEO, 2014.

432. 47% of Americans say Facebook is their #1 influencer of purchases. Jeff Bullas, 2014.

433. 34% of marketers have used twitter to successfully generate leads. Jeff Bullas, 2014.

434. Twitter is currently the fastest growing social networking service with a 44% growth from June 2012 to March 2013. Jeff Bullas, 2014.

435. 75% of the engagement on a Facebook post happens in the first 5 hour. Adweek, 2014.

436. 43% of all marketers found a customer via LinkedIn and 52% of all marketers have found a customer via Facebook. Socialmediatoday, 2014.

437. Companies expect to double their social marketing budgets over the next 5 years. Socialmediatoday, 2014.

438. Emails that include social sharing buttons have a click-trough-rate 158% higher than emails that do not include social sharing buttons. Socialmediatoday, 2014.

439. 92% of marketers agreed that social media is important for their business, up from 86% in 2013. Hubspot, 2014.

440. 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Hubspot, 2014.

441. 80% of marketers indicated that their social media efforts increased traffic. Hubspot, 2014.

442. 72% of marketers are using social media to develop loyal fans. Hubspot, 2014.

443. 71% of marketers are using social media to gain marketplace intelligence. Hubspot, 2014.

444. More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales. Hubspot, 2014.

445. Fully 52% of online adults use two or more social media sites, a significant increase from the 42% who did so in 2013. Pewinternet, 2014.

446. 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Dotrising, 2015.

447. eBay is the most engaging brand on Twitter. Dotrising, 2015.

448. Tweets with photos are by far the most popular, receiving the most engagement. Econsultancy, 2014.

449. LinkedIn is responsible for 64% of visits to corporate websites from any social media site. Hma, 2014.

450. Pinterest has high engagement – 80% of pins are re-pinned from elsewhere on the site. Hma, 2014.

451. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. Social Media Today, 2014.

452. 63% of Facebook users visit daily and 40% multiple times per day. Charitydigitalnews, 2015.

453. Over half of marketers (58%) claim written content is their most important form of social content. Bufferapp, 2014.

454. 53% of users who tweet at a brand expect a response within the hour. Bufferapp, 2014.

455. The best time of day to tweet for a retweet? After-hours, between 10:00 p.m. and 11:00 p.m. ET. Bufferapp, 2014.

456. 87 percent of a Facebook page’s interactions happen on photo posts. Bufferapp, 2014.

457. 27% of total U.S. internet time is spent on social networking sites. Experian, 2014.

458. Facebook pointed out that 53% of its profit come from “mobile ads”. Postcron, 2014.

459. 47% of social networks users state that Facebook has had a bigger impact on their decision to buy than any other social network. Postcron, 2014.

460. 88% of the enterprises (B2C) use social media to do content marketing. Postcron, 2014.

461. A picture is re-tweeted 128% more than a video. Postcron, 2014.

462. Through 2014 Pinterest, Tumblr, Instagram and LinkedIn had the biggest growth, so we can expect this has continued into 2015. Smartinsights, 2014.

463. 33% of consumers have acted on a promotion on a brand’s social media page. Standoutsocialmarketing, 2015.

464. 85% of orders from social media sites come from Facebook. Standoutsocialmarketing, 2015.

465. Social Ad spending will grow to become an $11B+ industry by 2017. Standoutsocialmarketing, 2014.

466. Linkedin and Facebook are tied as the most popular B2B social marketing channel at 86.4%. Standoutsocialmarketing, 2014.

467. 2 of the top 5 goals for B2B social marketers are lead generation and customer acquisition. Standoutsocialmarketing, 2014.

468. 92% of respondents felt as though social media efforts generated more exposure than in the past for their businesses. Mashbout, 2014.

469. 71% of social media marketers use social networks to gain marketplace intelligence. Mashbout, 2014.

470. 83% of marketers are concerned about how to target customers and prospects on social media. Salesforce, 2014.

471. 64% of marketers are using social media six hours or more a week. Salesforce, 2014.

472. 92% of marketers felt their social media efforts have generated more exposure for their businesses. Salesforce, 2014.

473. 54% of marketers selected Facebook, when asked to choose one platform. Salesforce, 2014.

474. 85% of social media marketers also use email marketing. Salesforce, 2014.

475. 49% of Users Prefer to Interact with Brands via Twitter. Lightspandigital, 2014.

476. The number one primary objective businesses have on social media is building brand awareness. Building brand preference is the second most popular primary objective. Driving sales is third. Lkrsocialmedia, 2014.

477. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Ymarketingmatters, 2014.

478. Statistical research has revealed that more than 95% of Facebook users log into their account every day. That number for Twitter is 60% and for LinkedIn is 30%. Ymarketingmatters, 2014.

479. By spending as little as 6 hours per week, 66%+ of marketers see lead generation benefits with social media. Socialmediaexplorer, 2014.

480. 75% Twitter users makes at least one purchase per month, which is higher than the 67% of internet users overall. Brainsins, 2015.

481. It is expected that 5% of overall e-commerce sales will come from Social Networks in 2015. Brainsins, 2015.

482. 71% shoppers improve the perception of the brands when they see a positive response to a review on social networks. Brainsins, 2015.

483. Social traffic has increased by at least 357% as compared to the same time last year, demonstrating unprecedented growth. Brainsins, 2015.

484. On Facebook, shorter posts get 23% more interaction. Tylerhakes, 2014.

485. On Facebook, question posts get 100% more comments, fewer likes and shares. Tylerhakes, 2014.

486. Instagram is the fastest growing social network in the world. Tylerhakes, 2014.

487.  Tweets with hashtags get 2x as much engagement. Tylerhakes, 2014.

 

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Regalix, 2015

Gigaom, 2014

Salesforce, 2015

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Inbox Marketer, 2015

Octane Research, 2015

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