Marketing Statistics 2015: The Key Statistics [Infographic]

BY LARA MOORE

In our previous post, we compiled a list of a whopping 487 marketing statistics. You told us it would be useful to have the important take home messages presented clearly, so we’ve partnered up with Venngage to create some infographics that summarise the key statistics.

Hover over the charts to reveal more information. Feel free to use these in your blog posts and share across your social channels – just pop a link back to this post so people can find where it came from.

 

General marketing statistics


When asked where marketers would be increasing spends in 2015, the top five responses were; SEO (57%), Social Media (54%), Email (48%), PPC (43%), and Social Communities (40%). Regalix, 2015.

 

Email marketing statistics

 

Subject lines with fewer than 10 characters had 49.73% open rates. Informz, 2014. At 1.47 million emails sent per month, U.S. companies send more emails than the global average of 1.38 million. Marketing Land, 2015.

 

Mobile marketing statistics

 

More than three-quarters (78%) of companies now have at least a ‘basic’ strategy for optimising email marketing for mobile devices. Adestra, 2014.

 

Search engine optimisation statistics

 

More than half (53%) of marketers rank content creation as the single most effective SEO tactic. NewsCred, 2014.

 

Social media marketing statistics

 

46% of web users look towards social media when making a purchase. Marketing Tech Blog, 2014. Most top brands are on Facebook (99%), followed by Twitter (97%), Google+ (70%), Pinterest (69%), and Instagram (59%). Marketing Tech Blog, 2014.

 

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